8Asians.com: “Racist” Super Bowl Ads written by Asian
Michael Doss
· 1 year ago
Unfortunately, the Panda ad (the only one of the two I saw) stood out as the most memorable, because it was so inane. I was expecting the stereotypical accents to be rebuked later in the ad, or something funny to happen in the least - but it was really just a horrible, horrible ad on a lot of levels.
yoshi
· 1 year ago
I have to say that i totally ignored these commercials. just because they were horrible.
I'm not sure if they're racist, but honestly, they just were horrible.
Brian
· 1 year ago
Maybe i'm not the best person to answer this question b/c I'm so desensitized, but I see a lot of stand up comedians do material about their own ethnic/racial backgrounds and stir up certain stereotypes. While I never get per se' offended, it's really more about "did s/he go for the cheap laugh, and at what expense?" Sometimes a black comic has to do a fried chicken joke, e.g., but was there a bigger message in the joke somewhere?
These two commercials and the Carlos Mencia beer commercial had me convulsing. I was offended on behalf of comedy.
Xxxtine
· 1 year ago
This guy counted on his commercials to be bad to generate the publicity - so, if they're going to be bad, why not also make them offensive in an effort to be ... oh I don't know, "different" this year. I predict next year he's going to go after women's issues.
To me, it's ok to shamelessly self-promote - but if you come across really slimy, you're just going to turn people off. This guy comes across like a really greasy used car sales man.
Minger
· 1 year ago
The target of the joke is _a caricaturing of Chinese_, not of Chinese. That's the same kind of knowing that makes the William Shatner schtick on the Priceline ads work. William Shatner has made it. So have the Chinese, and other Asians. Celebrate -- don't hate -- the ad.
tien
· 1 year ago
The fact that you guys and presumably a bunch of others are writing about these ads show just how effective they are..I didn't catch them the first time around, but as someone who works in sales I may give these guys a look at.
Steph
· 1 year ago
These ads are just sad. Aside from the tired and unnecessary ethnic stereotypes, they're just boring and stupid. And were they so cobbled together at the last minute that one agency couldn't have done them so they'd at least look consistent? The style of the Ramesh ad vs. the panda ad is wildly different for no apparent reason; it just smacks of poor conception and execution all the way around. I have to wonder though--had the characters been white trailer trash rednecks, would there have been a similar outcry about ethnic stereotypes?
Christine
· 1 year ago
I will admit I haven't read your post yet, but I just wanted to immediately comment to say that the second that ad started, my immediate reaction was "Oh my god! Is this the most offensive ad ever? What the hell is this?"
Minger
· 1 year ago
meant to write, "The target of the joke is _a caricaturing of the Chinese_, not the Chinese."
Akrypti
· 1 year ago
The commercials are tasteless and would appeal only to a very particular social class of people. I won't be up in arms about any racist implications these ads may have. I think they're retarded the way I think that MTV show Jackass was retarded.
pissed off
· 1 year ago
Racist Superbowl Ads:
Token Asian women as eye candy and stereotyped images of Asian men.
The most notable ad was the horribly unfunny and tasteless Salesgenie ad, with Pandas speaking in Chinese accents. Someone’s going to be apologizing tomorrow. And the next day. And the day after that.
How about the racist ad with the Indian and Asian guy? Can’t remember who the hell the ad was for.
Typical trash ads developed by advertising firms with a bunch of white people with racist attitudes towards minorities.
Look closer at the ads.
Token Asian women catering to white guys
Dweeby Asian guys that look like they play with themselves for entertainment.
If they had an ad with a donkey speaking with a spanish accent you would find LULAC up in arms.
The ad agency Creative:Mint is located in San Francisco. Daniel Grace 855 Sansome, Third Floor San Francisco 415-362-9991 daniel.grace@creativemint.com
Probably staffed by a bunch of thirty something white guys trying to look “hip” with 2 day old stubble, narrow hipster glasses and funky striped shirts.
They must have been spending too much time in Chinatown looking at the “exotic cutesy” Asian women and the heathen VC Asian men during their “cultural trips” to the Chinese greasy spoon restaurants on Kearney Street.
Typical TV and print Ads
White guys, one token black and one token Asian woman for eye candy and exoticization.
White guy with Asian women looking like she “feels so lucky” to be with a White guy
I agree with Akypti. The ads were just dumb and intended to be dumb. A group of us were watching the Super Bowl commercials yesterday, and when the panda ad came up, we just stared at the screen in confusion. "I don't get it," was the general response. "What are they trying to sell?" was the next response. Then my girlfriend piped in, "What was up with that accent? That was so fake and dumb."
Also, why is this ad writer considered "one of our own"? I never understood why we must claim someone based on the color of their skin or from their place of origin. I'll claim people (sorry to mangle a MLK quote but here it goes) based on the content of their character. So yeah, I don't claim Mr. Gupta as my "bro" or my "cuz", b/c he appears to be a putz.
Robert
· 1 year ago
That's also my main reason why I rail against all these Asian American clubs because they exclude people based on race. After all, why bother even having a community if we don't look to other people within our race as part of a community.
Also, the ads were pretty stupid and lame but what surprises me how whiny Asian Americans really are. The bitching and complain about this ad doesn't take priority over bigger community issues out there that affect the community.
It's like people are trying to build the roof before you even have a foundation.
Mike
· 1 year ago
There probably was a time when I would've been a bit bothered by these ads, but I didn't really find them offensive. Maybe it's because I've been in NYC with all my very un-PC friends? I dunno, but I basically just shrugged the ads off as "duh."
I agree with tien though. Even bad press is good press. They're probably loving the fact that their ads are being written about.
The one with the jumper cables on that guy's nipples... now that one got me squirming and rubbing my nipples in sympathetic pain. OW! (I forget what they were trying to sell though...)
On a side note, wasn't there some discussion that we should support "one of our own" even if we disagree with them, for the sake of Asian unity? (Heh, yea, I had to go there...)
Jesse!
· 1 year ago
I think most issues have already been brought up so I don't have much to add, but I will make a point on "voice":
Voice, ok we know it's an Asian American who did it! But that was not apparent in the ads, so the voice argument and bad comedian thing doesn't really flush since the majority of Americans who saw the ads are more like "hah, Asians are foreign and lame" or "WTF was that ad about?" So if all sorta falls flat and pointless.
NativeSon
· 1 year ago
The pandas with "Chinese" accents were absolutely insulting and racist.
Too sensitive? How would you react to an ad with a gorilla speaking with an African-American "ghetto" accent?
How about a talking bean with a Hispanic accent.
Not funny. I'm Chinese. I've been around Chinese-Americans my entire life.
I've traveled to China many times.
I've never heard anyone that sounded like the stupid pandas in the commercial.
a
· 1 year ago
The ad agency Creative:Mint is located in San Francisco. Daniel Grace 855 Sansome, Third Floor San Francisco 415-362-9991 daniel.grace@creativemint.com
Probably staffed by a bunch of thirty something white guys trying to look “hip” with 2 day old stubble, narrow hipster glasses and funky striped shirts.
They must have been spending too much time in Chinatown looking at the “exotic cutesy” Asian women and the heathen VC Asian men during their “cultural trips” to the Chinese greasy spoon restaurants on Kearny Street.
Typical TV and print Ads:
White guys, one token black and one token Asian women for eye candy and exoticization.
White guy with Asian women looking like she “feels so lucky” to be with her "White Knight"
jozjozjoz
· 1 year ago
a,
As noted above, the creator of the ads was not "a bunch of thirty something white guys," but rather an Indian-American businessman who was deliberately trying to get attention by doing a bad ad.
Efren
· 1 year ago
Well, the ads have succeeded. We're talking about it, people are going to use their services, and it's memorable because it strikes nerves that these companies know are still raw.
Maybe it's time for us to really reconsider what our options are that will hurt these companies the most--the pocketbook--besides doing useless boycotts (which provide more publicity and increased sales which is completely counter to what I assume we want) and ineffective switching around of the old guard while keeping the same corporate culture intact (like the Details debacle). Maybe getting the stockholders, etc. to see that this won't be tolerated?
Just some thoughts...
a
· 1 year ago
jozjozjoz;
The ad agency as in most "creative" ad settings would take Gupta's story line and then flesh it out with concept boards, sketches for presentation to the client and would have overseen the animation.
The ad agency would have hired the voice over actors responsible for the Chop Suey "ah so" dialogue.
Yes, Gupta is a Uncle Tom and as insensitive as those people at the ad agency.
But the Ad agency is equally as guilty and should have known how offensively and patently racist their "creative output" would be viewed by typical viewers.
Amyable
· 1 year ago
I agree with NativeSon. It was offensive and we, Asian Americans, are not whining but in fact, voicing our opinions when they need to be voiced. This certainly is one of those situations. When the 1st ad appeared, I just sat through it thinking how offensive and stupid it was but didn't say anything. When the panda ad came on, I was thoroughly disgusted and said to the small gathering at my house, "What the hell was that, wasn't that offensive?" Everyone (multi-ethnic but mostly caucasian) agreed and said that it was pointless and offensive.
a
· 1 year ago
Efren;
I control the ad and marketing budget for my company. No way in h!!! will I use Sales Genie.
jozjozjoz
· 1 year ago
a,
I am aware of what role and ad agency plays, but I was simply pointing out that it wasn't some white hipsters who dreamed up the concept. Ultimately, the man responsible: the one who came up with the idea, who wrote the copy, who paid for the ad is Vin Gupta.
While the ad agency's part in all this should not be absolved, it could be argued that they were simply following directions of their client. A weak argument, but an argument nonetheless.
Following your train of thought of blaming the ad agency, why not blame the network for allowing this to air?
It's easy to blame all kinds of people, but the fact remains that the owner of the company purposefully used these stereotypes to garner attention to his company.
And unfortunately, he's succeeding.
mark
· 1 year ago
so glad to see you guys writing about this. i've met vin before in a business meeting at a company i used to work for. not surprisingly, he's as much an idiot as you might think. thankfully we did no business with him. my naive hope though is that any potential salesperson or business owner who might've seen the ad will be so turned off not only by the content, but the quality of the content (who the hell uses helvetica italics for their logo), will associate such poor workmanship as a reflection of the quality of their databse (which, btw, all comes from them scanning in phone books and other public, but not very qualified, sources). additionally, anyone who uses their services will discover quickly how terrible the leads truly are, and will realize this is one genie that should be shoved back in the bottle.
Sharky the kid
· 1 year ago
These ads we're so dumb that this was the time during the telecast that I got up and either refreshed my drink, got food, or went to the loo. What a waste of time. If you are going to spend your marketing $$ on animation, at least make it memorable and good. It was just crap.
Lana
· 1 year ago
I typed this before, (my post got lost or something) and I'll type it again:
You have a voice, use it. If Asians/Asian Americans would SPEAK UP (I mean REALLY speak up) then people, regardless if they're 'one of your own' or not would think (and probably not) do stupid crap like this.
If you don't like, don't just complain amongst yourselves. Do something. Speak.Up.About.It! Make your voice heard in this society. Write letters to companies, boycott companies, etc.
a
· 1 year ago
Sorry;
I didn't get around to teeing off on the network. FOXX aka the station of the KKK.
The ad agency should have advised the client in the branding and identity campaign but in this case abdicated their responsibility to Vin Gupta.
Hope his sales crash and the genie gets kept in the bottle.
Akrypti
· 1 year ago
"'It was judged to be the best by the real pros,' says Gupta. 'Our ad was one of the few to feature a call-to-action, driving more than 25,000 people to the Salesgenie.com website. If it positively impacts business like it did last year, we'd be thrilled to be the worst again.'"
SalesGenie made $3 for every $1 it spent on the SuperBowl ad?! This guy's a friggin' genius, in a way......
Result of Gupta's "cheesy" and "racist" ads: "more than 25,000 new registrations and creating buzz that lingered for nine months. He said Salesgenie made $3 for every dollar it spent on the ad"
Let's hear it for cheap racist acquisition marketing! Huzzah!
Bertie
· 1 year ago
Google "Godwin's Law"
Proven time and time again! :)
mark
· 1 year ago
come on bertie. i forgot the smiley face to indicate it was a joke. :) hyperbolic hitler references always make threads more fun.
Robert
· 1 year ago
Maybe I'm just the odd man out and desensitized by working in the financial industry but I think this is a perfect example of people needing to grow a thicker skin. While it might be racist and offensive, no one listens to a scrub with no value.
Here's the simple formula to being acknowledged:
When you have no value, you have no leverage. When you have no leverage, you become someone else's bitch.
Asian Americans have no value which is why no one gives a crap. Pardon my French. Yes, I'm a 20-something Asian male, not a white guy in disguise.
It might be sheer coinincidence but when the conversation switches to women over here, all the white guys here refer to Asian women as "pandas." Alas, the things that Asian women don't know when the doors are closed.
Lois Lane
· 1 year ago
This is so embarrassing/humiliating that it was written by an Asian.
Lana
· 1 year ago
Just want to point out that it is very possible to be racist towards your own race. They're loads of self hating people out there in every race.
Asians/Asian Americans do have value and leverage...they just don't exercise it.
21st century people. If you don't show that you're worthy of respect, no one will.
Robert
· 1 year ago
Lana, that's the same as not having any value or leverage.
I think everyone, at some point, needs to work in the financial industry for one reason alone; it shows you how brutal people and *real* some people can be. Life isn't complicated, folks. There is a rhyme and reason to everything and how the world ends up the way it does.
I don't mean to be harsh but the more I observe the Asian American community and how it "troubleshoots" issues, the more I sit back and laugh. Not only are the solutions to problems wrong but they're also on a completely incorrect tangent.
Again, you're completing the roof to the house with no foundation. You're replacing brand new windshield wipers on a busted windshield.
Robert
· 1 year ago
Also, just to add one more small point, I always hear this phrase: "Well, we tried." No one gives a shit if you tried, it's about what you've accomplished that matters. When you write up a resume, do you put what you've actually accomplished in life? Or do you put all your attempts?
It's about end results, not attempts. Is anyone surprised that Asian Americans haven't made that many social gains? Hell, I'm not.
Lana
· 1 year ago
I disagree, Robert. It's not the same.
People, regardless of what race/ethnicity, need to voice their opinions when they feel they've been disrespected. If people just sit quietly by and do nothing, then they are not exercising their options, so if I'm not saying/doing anything, then I haven't even begun to show my value/leverage. Why? Because I haven't used it.
The voice is a powerful weapon. So is money......
Neither will be known, though, if they're not used...........
Robert
· 1 year ago
Yes, it is.
What good is having power if you're unable to exercise it? It's the same as not having it to begin with. It's the end result that is important, not the process. If you don't act on your desires, you'll never realize your plans, correct?
women for asian men
· 10 months ago
this is news to me that an asian wrote that commercial .i'm not even sure if indians condsider themselves "asian". which is a whole nuther can of worms i guess :/
All Comments
I'm not sure if they're racist, but honestly, they just were horrible.
These two commercials and the Carlos Mencia beer commercial had me convulsing. I was offended on behalf of comedy.
To me, it's ok to shamelessly self-promote - but if you come across really slimy, you're just going to turn people off. This guy comes across like a really greasy used car sales man.
Token Asian women as eye candy and stereotyped images of Asian men.
The most notable ad was the horribly unfunny and tasteless Salesgenie ad, with Pandas speaking in Chinese accents. Someone’s going to be apologizing tomorrow. And the next day. And the day after that.
How about the racist ad with the Indian and Asian guy? Can’t remember who the hell the ad was for.
Typical trash ads developed by advertising firms with a bunch of white people with racist attitudes towards minorities.
Look closer at the ads.
Token Asian women catering to white guys
Dweeby Asian guys that look like they play with themselves for entertainment.
If they had an ad with a donkey speaking with a spanish accent you would find LULAC up in arms.
The ad agency Creative:Mint is located in San Francisco.
Daniel Grace
855 Sansome, Third Floor
San Francisco
415-362-9991
daniel.grace@creativemint.com
Probably staffed by a bunch of thirty something white guys trying to look “hip” with 2 day old stubble, narrow hipster glasses and funky striped shirts.
They must have been spending too much time in Chinatown looking at the “exotic cutesy” Asian women and the heathen VC Asian men during their “cultural trips” to the Chinese greasy spoon restaurants on Kearney Street.
Typical TV and print Ads
White guys, one token black and one token Asian woman for eye candy and exoticization.
White guy with Asian women looking like she “feels so lucky” to be with a White guy
Also, why is this ad writer considered "one of our own"? I never understood why we must claim someone based on the color of their skin or from their place of origin. I'll claim people (sorry to mangle a MLK quote but here it goes) based on the content of their character. So yeah, I don't claim Mr. Gupta as my "bro" or my "cuz", b/c he appears to be a putz.
Also, the ads were pretty stupid and lame but what surprises me how whiny Asian Americans really are. The bitching and complain about this ad doesn't take priority over bigger community issues out there that affect the community.
It's like people are trying to build the roof before you even have a foundation.
I agree with tien though. Even bad press is good press. They're probably loving the fact that their ads are being written about.
The one with the jumper cables on that guy's nipples... now that one got me squirming and rubbing my nipples in sympathetic pain. OW! (I forget what they were trying to sell though...)
On a side note, wasn't there some discussion that we should support "one of our own" even if we disagree with them, for the sake of Asian unity? (Heh, yea, I had to go there...)
Voice, ok we know it's an Asian American who did it! But that was not apparent in the ads, so the voice argument and bad comedian thing doesn't really flush since the majority of Americans who saw the ads are more like "hah, Asians are foreign and lame" or "WTF was that ad about?" So if all sorta falls flat and pointless.
Too sensitive? How would you react to an ad with a gorilla speaking with an African-American "ghetto" accent?
How about a talking bean with a Hispanic accent.
Not funny. I'm Chinese. I've been around Chinese-Americans my entire life.
I've traveled to China many times.
I've never heard anyone that sounded like the stupid pandas in the commercial.
Daniel Grace
855 Sansome, Third Floor
San Francisco
415-362-9991
daniel.grace@creativemint.com
Probably staffed by a bunch of thirty something white guys trying to look “hip” with 2 day old stubble, narrow hipster glasses and funky striped shirts.
They must have been spending too much time in Chinatown looking at the “exotic cutesy” Asian women and the heathen VC Asian men during their “cultural trips” to the Chinese greasy spoon restaurants on Kearny Street.
Typical TV and print Ads:
White guys, one token black and one token Asian women for eye candy and exoticization.
White guy with Asian women looking like she “feels so lucky” to be with her "White Knight"
As noted above, the creator of the ads was not "a bunch of thirty something white guys," but rather an Indian-American businessman who was deliberately trying to get attention by doing a bad ad.
Maybe it's time for us to really reconsider what our options are that will hurt these companies the most--the pocketbook--besides doing useless boycotts (which provide more publicity and increased sales which is completely counter to what I assume we want) and ineffective switching around of the old guard while keeping the same corporate culture intact (like the Details debacle). Maybe getting the stockholders, etc. to see that this won't be tolerated?
Just some thoughts...
The ad agency as in most "creative" ad settings would take Gupta's story line and then flesh it out with concept boards, sketches for presentation to the client and would have overseen the animation.
The ad agency would have hired the voice over actors responsible for the Chop Suey "ah so" dialogue.
Yes, Gupta is a Uncle Tom and as insensitive as those people at the ad agency.
But the Ad agency is equally as guilty and should have known how offensively and patently racist their "creative output" would be viewed by typical viewers.
I control the ad and marketing budget for my company. No way in h!!! will I use Sales Genie.
I am aware of what role and ad agency plays, but I was simply pointing out that it wasn't some white hipsters who dreamed up the concept. Ultimately, the man responsible: the one who came up with the idea, who wrote the copy, who paid for the ad is Vin Gupta.
While the ad agency's part in all this should not be absolved, it could be argued that they were simply following directions of their client. A weak argument, but an argument nonetheless.
Following your train of thought of blaming the ad agency, why not blame the network for allowing this to air?
It's easy to blame all kinds of people, but the fact remains that the owner of the company purposefully used these stereotypes to garner attention to his company.
And unfortunately, he's succeeding.
You have a voice, use it. If Asians/Asian Americans would SPEAK UP (I mean REALLY speak up) then people, regardless if they're 'one of your own' or not would think (and probably not) do stupid crap like this.
If you don't like, don't just complain amongst yourselves. Do something. Speak.Up.About.It! Make your voice heard in this society. Write letters to companies, boycott companies, etc.
I didn't get around to teeing off on the network. FOXX aka the station of the KKK.
The ad agency should have advised the client in the branding and identity campaign but in this case abdicated their responsibility to Vin Gupta.
Hope his sales crash and the genie gets kept in the bottle.
SalesGenie made $3 for every $1 it spent on the SuperBowl ad?!
This guy's a friggin' genius, in a way......
Link: http://news.moneycentral.msn.com/ticker/article...
Result of Gupta's "cheesy" and "racist" ads:
"more than 25,000 new registrations and creating buzz that lingered for nine months. He said Salesgenie made $3 for every dollar it spent on the ad"
Link: http://www.stltoday.com/stltoday/business/stori...
Mein Kampf was pretty frickin cost-effective too.
Let's hear it for cheap racist acquisition marketing! Huzzah!
Proven time and time again! :)
Here's the simple formula to being acknowledged:
When you have no value, you have no leverage. When you have no leverage, you become someone else's bitch.
Asian Americans have no value which is why no one gives a crap. Pardon my French. Yes, I'm a 20-something Asian male, not a white guy in disguise.
It might be sheer coinincidence but when the conversation switches to women over here, all the white guys here refer to Asian women as "pandas." Alas, the things that Asian women don't know when the doors are closed.
Asians/Asian Americans do have value and leverage...they just don't exercise it.
21st century people. If you don't show that you're worthy of respect, no one will.
I think everyone, at some point, needs to work in the financial industry for one reason alone; it shows you how brutal people and *real* some people can be. Life isn't complicated, folks. There is a rhyme and reason to everything and how the world ends up the way it does.
I don't mean to be harsh but the more I observe the Asian American community and how it "troubleshoots" issues, the more I sit back and laugh. Not only are the solutions to problems wrong but they're also on a completely incorrect tangent.
Again, you're completing the roof to the house with no foundation. You're replacing brand new windshield wipers on a busted windshield.
It's about end results, not attempts. Is anyone surprised that Asian Americans haven't made that many social gains? Hell, I'm not.
People, regardless of what race/ethnicity, need to voice their opinions when they feel they've been disrespected. If people just sit quietly by and do nothing, then they are not exercising their options, so if I'm not saying/doing anything, then I haven't even begun to show my value/leverage. Why? Because I haven't used it.
The voice is a powerful weapon. So is money......
Neither will be known, though, if they're not used...........
What good is having power if you're unable to exercise it? It's the same as not having it to begin with. It's the end result that is important, not the process. If you don't act on your desires, you'll never realize your plans, correct?
nice article guys.