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http://www.8asians.com/2008/04/30/korean-air-targets-you-by-your-surname/
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8Asians.com: Korean Air targets you by your surname

John · 1 year ago

At first, I thought the tv ad was for a perfume. Odd that Korean Airlines would be advertising in the South. I would imagine more so SF, LA, NYC, DC...
Justin · 1 year ago

Thank you! I wholeheartedly agree with your point on targeting groups by their surnames. I'm Filipino and I regularly receive mail targeted towards Latinos.
Choi · 1 year ago

Haha get used to it, I live in Cerritos where there is a fair amount of Korean and Chinese population and I get tons of Korean marketing all the time. Funny thing is the Korean Choi is actually a different last name in Chinese 崔, the correct Korean equivalent of the Chinese Choi would be Chae 채 in Korean.